How Fraktal works.

You build the GTM tool your company needs. Fraktal gives you the parts and keeps the tool current.

Add Fraktal to your AI agent.

Fraktal installs through an MCP, an API or one npx command. It runs inside the AI agent your team already uses, so nobody has to learn a new app.

Fraktal interviews you.

It asks what a GTM lead would ask. Which channel matters most to you right now? Who is your buyer, and what result do you want? From your answers, Fraktal plans the tool with you: how it should look and work, and every feature it needs.

Your agent builds the tool.

The tool lives in your own workspace and runs on Fraktal's infrastructure. Ready-made blocks connect it to the systems you already use, such as your CRM and your team chat. Other blocks bring in data from each GTM channel. You own the code and can change it whenever you want.

Example

Your AI agent

Add Fraktal and help me build a GTM tool.

npx fraktal init

Fraktal connected

Fraktal

Which channel do you need a tool for?

Cold emailAdsSearchSocialEvents

Fraktal

What should the tool do for you?

Write in our voiceShow what to do nextUse our CRMFlag what stopped working

Building your tool with Fraktal blocks.

Connected: your CRM, your team chat

The tool learns from your data.

It reads your call notes, your CRM, your customer conversations and your past campaigns. It picks up the words your buyers use and the way your team writes. What it produces sounds like your company, so it does not read as AI slop.

The brain keeps the tool current.

Many GTM tools work from a snapshot. A tactic they recommended six months ago is often still what they recommend today. Your tool asks the Fraktal brain what works now on its channel, for your buyer and your goal. When a tactic stops working, your tool drops it the same day.

RequestExample

{
  "channel": "your channel",
  "buyer": "your buyer",
  "goal": "your goal"
}

Response

what works now for this buyer on this channel, with evidence, and what stopped working.

GTM experts decide what goes into the brain.

The brain is a record of real GTM results: what a team did, on which channel, for which buyer, and what happened. It draws on public data from across the internet and on data licensed from agencies and tools that win on their channel. Customers can also choose to share their own results. AI gathers new results every day and groups the ones that look alike. A number alone does not prove a tactic works, because a post with 20,000 views can still bring no buyers. So GTM experts judge each pattern and label why it worked.

What one record holds

Every record holds these fields

What one record holds. Every record holds these fields.
Channel	Buyer	Goal	Result	Why it worked	Date seen
Any GTM channel	Who the result was for	What the team wanted	What happened, in numbers	Why it worked, labelled by a GTM expert	The day we saw it